This is the eighth station history post and this next post is for 102.1 which was home to a great AC station known as “U-102”.
102.1 signed on the air on February 3, 1961 as WSEV-FM and was licensed to Sevierville. They aired a variety format with lots of programming including some music programs they aired. In the final years of WSEV-FM, they aired block music programming. For instance, they aired a top 40 program, a country music program, and a rock program.
In early 1981, WSEV-FM 102.1 changed calls to WMYU-FM and became “U-102”, a soft AC/country hybrid that was successful in the first years of the station. The station would evolve to an AC station and on April 1, 1996, WMYU would air oldies programming with “My 102” as their new name. On October 1, 1997, the new name for 102.1 was “Oldies 102”.
On March 9, 2001, WMYU switched formats with WWST. The 93.1 signal became WMYU with an oldies format known as “Oldies 93.1” while 102.1 became “Star 102.1” with new calls, WWST. The name “Star 102.1” is still around today and is playing today’s best hits.